How Ceros transformed their outbound agility with AI Replier

Background

Ceros is a pioneering content creation platform that has been revolutionizing the digital storytelling landscape
since its inception in 2007. The platform uses Gemma, 
it’s proprietary AI, to make design intuitive and accessible, enabling marketers and content creators to craft interactive assets without coding.

With a focus on AI-driven analytics, Ceros sought to further enhance its market presence and operational efficiency.

The Challenge

As Ceros expanded, the need for efficient processes became increasingly vital. The CEO and the go-to-market team, including Gabi Fishkind, were interested in integrating AI into the organization to boost efficiencies, especially in outbound strategies and email responses.

After some restructuring in early 2023, the company was under even more pressure to maximize the productivity of the remaining team.

"Our leadership team challenged the organization to explore the possibilities of AI across all teams with the goal of improving efficiency and productivity.”

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The Ceros team initially looked into building their own internal AI copywriting tool to help with drafting email replies, but as the complexity and resource demands of this became apparent, they started scouting for existing tools.

"From the moment we trialed Amplemarket it was obvious it was the superior option for solving the specific challenges we had.”

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The Solution

After trialling Amplemarket’s AI Replier for a month, the Ceros team quickly realised they’d found the perfect solution to their efficiency challenges:

• Despite using Salesloft for their outbound engagement, Amplemarket s AI Replier integrated seamlessly into the team's stack to enhance their existing workflows
• The team took advantage of comprehensive platform training, office hours sessions, and a dedicated Slack channel to help users unlock the AI Replier s potential in a matter of weeks.‍
• The product was rolled out for Ceros’ Sales Development Representatives, Account Executives, New Business Directors, and Launch Account Managers to boost their outbound efficiency, but also extended to cover the Customer Success and Finance teams to power productivity further across the company.

"None of the other tools that we tried offered office hours. It seems like a small thing, but from a manager’s point of view, I know that many reps might be hesitant to speak up on a larger training, so these sessions were really valuable."

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The Results

• Within a few weeks of trialing the solution, Ceros’ reps recorded an average of 1-2 hours saved per week on replying to emails thanks to the AI Replier.
• The team declared benefits were felt almost immediately “from day one”!‍
• As well as the productivity gains, the team was also impressed by the sophistication of the AI-generated messages which made them more agile in handling objections and tackling OOO replies.

What the team said

"I’m able to respond very quickly to emails, especially for meeting emails! It gets the majority of the work done."

"These OOO replies are incredible. Including the links from the previous email and scheduling them to go out the day
they’re back?!?! Outstanding."

"I am replying to more emails, scheduling replies to OOO alerts, doing these in really quick batches."

"I love it! It really gets my brain working to reply to emails in a much faster way! Saves a ton of time, and no emails slip through the cracks now!"

"The AI Replier has helped me come up with different ideas for handling objections. It’s also provided me with a unique approach to OOO and automatic reply emails."

"I've been using this VERY heavily. The replier has been great for responses to things in my inbox (I m honestly responding to MORE emails than I was before) and the copywriter for writing personalized first steps of cadences. It's been about 95% positive."

"I think it's amazing, saves sooo much time writing personal emails/LI messages, and to be able to reply to hundreds of out of offices in 10 minutes is great. Definitely the most accurate and human like responses I've seen from AI!"

The Conclusion

Ceros recognized the potential of AI to revolutionize their team’s performance without disrupting their existing processes. Amplemarket's AI Replier has proved to be an incredibly valuable solution for Ceros and is saving the company hundreds of hours in productivity every week.
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With 65 employees now using the product, their ROI is set to soar as they slice hours off of outreach time across the organization. Ceros responded to current market challenges by embracing innovation and confirmed AI’s place as a game-changer in enterprise operations.

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"None of the other tools that we tried offered office hours. It seems like a small thing, but from a manager’s point of view, I know that many reps might be hesitant to speak up on a larger training, so these sessions were really valuable."

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Learn more about Ceros' AI-powered content creation platform here and follow them on LinkedIn!