How to A/B test email campaigns

In order to improve the performance of your email campaigns, it is important to be data-driven. When you are sending email campaigns be proactive and run »

How to write a catchy call-to-action

Sales reps often underestimate the importance of adding a call-to-action to their cold emails. In order to maximize your reply rates, it is best to give »

Sales Glossary for Founders

Sales can be a challenging process, particularly when it comes to decoding all the expressions and words involved in a sales conversation. That's why we created »